How does FMV work?

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Fast Market Validation campaigns

Fast Market Validation module is used to get the first indication of marketability of a game. You simply need a video fragment which will be advertised on Facebook US. The duration of a video should not exceed 30 seconds.

The test name will be fetched directly from the title of your video. Feel free to change it to something more meaningful.
Use https://www.apple.com/ to redirect the users after they click on the video.

💡 As of 13th of November you should focus on the CPC data to analyse the performance of your video. The threshold being set for:

Below $0.18 → very good result

Between $0.18 and $0.20 → good result

Reminder: FMV results do not serve as a definitive decision-making tool for the fate of a game.

Campaign Facebook Setup

Budget: $100

Network: Facebook

Placement: Facebook Feed

Optimization: clicks

Click Redirection: Game reviews website

Target devices: All Android / iOS devices

Ad Account: Secret ad account