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A. 0 installs after 2 days
It is possible that FB does not find the game marketable or there is a technical issue.
Actions:
- Re-install Homa Belly
- Ask your PM to retest with a 3 day no bid cap campaign on Homa Lab
- Contact our support team here.
B. > 2 installs but little spend < $50 after 4 days
As we are getting installs, it is highly unlikely to be a technical issue with the Homa Belly or Facebook SDKs.
Action:
- Ask your PM for a retest with a 3 day no bid cap campaign on Homa Lab.
C. There are installs but test is not spending the entire budget
The game has installs but the test is over before spending the entire budget.
Action:
- Check on FB to verify that the bid cap is over the limit.
D. Missing CPI and installs data on Homa Lab while spend is visible
This is an iOS-only issue.
Action:
- Check FB for the CPI and installs.