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Table of Contents
Guidelines
- The first 3 seconds of the creative have appealing content to drive the viewer’s attention
- The camera view is set up to focus the attention on the main action
- There is a variety of camera angles tested in the batch of creatives
- There is a variety of colors tested in the batch of creatives
- There is a variety of scenarios tested in the batch of creatives
- There is a clear contrast between the main elements of action: character, enemies, obstacles, environment, and other action elements
- The creatives include juicy assets and animations aligned with current best practices in the market
- The creatives are clear and designed to help the viewer understand the core gameplay
- The duration of the videos are between 15s and 30s and the video dimensions are 800x1000 and 1080x1920.
Examples
DFU_C10_V1_WW_VID_800x1000_15s.mp4
LEA_C24_V1_WW_VID_800x1000_13s.mp4
NAS_C1_V1_WW_VID_800x1000_15s.mp4
IWA_C1_V1_WW_VID_800x1000_15s.mp4