How to setup/launch an A/B test

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Notes: This part is handled by our team, if you are part of a studio, get in touch with your publishing manager to define the best tests together, and review results.

There are currently no standard parameter values for each game but we are working on preparing a standard naming convention and will share it soon. In the meantime, please reach out to your publishing manager to validate the list of parameters.
Only Homa publisher managers can start A/B tests. You will however be able to review the results.

Once the game is ready for N-testing, Homa team members can create A/B tests to determine whether changing different aspects of the game can increase revenue or engagement.

Here are some examples of tests that most game teams run:

Changing the interval between advertisements
Changing the price of an item - e.g. skin, bundle, or in-game item like a weapon
Change the UI/UX or artwork - e.g. make the shop icon a different colour, add visual notifications

Once the test reaches a conclusion, it’s possible to roll out the change to all players.

Requirements:

Get your game ready for N-testing

Make sure to have your remote parameters setup:

Manage game configuration with segments

[Legacy] Manage game configuration with scopes

Creating an experiment

Go to N-testing